Interior view of the souvenier shop Heimatladen

Welcome to the new “Heimatladen”

Your souvenir highlight between the royal castles!


Nestled between the world-famous castles of Hohenschwangau and Neuschwanstein, a truly special shopping experience awaits: the “Heimatladen” – alpine, traditional, and at the same time modern and innovative.
On the first floor of our newly opened building, surrounded by a breathtaking mountain backdrop, you’ll find a spacious store filled with carefully selected products from across the Alpine region. From fine handicrafts and high-quality natural goods to stylish home décor and traditional jewelry – every item tells its own story of alpine heritage.
 

Authentic. Regional. Unique.
 

Our lovingly curated selection often comes directly from local artisans and producers and delights guests from all over the world – whether from Asia, the U.S., or just around the corner. Special discount offers are regularly available for residents of the Füssen district. Duty-free possible. 
 
 

Discover exclusive souvenirs...


For explorers & connoisseurs


Whether you're searching for a meaningful souvenir, a gift with a story, or a piece of alpine culture – you’ll find it at the Heimatladen. Let yourself be inspired by the variety – from handcrafted knives to woven sheep’s wool rugs.

Stop by and experience the charm of authentic Alpine tradition – right between the castles!
 
Open daily for you:
9 a.m. - 6 p.m.

Closing days:
24 December, 25 December, 31 December and 01 January.

Alpseestrasse 15

87645 Hohenschwangau 

Phone: 
 +49 (0)8362 - 887 711

E-mail:
heimatladenhohenschwangaude